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Consulting - Publicity & Branding
Unlike competing small practices in Asia, McGallen & Bolden's publicity consultants are conversant in English, Chinese, Bahasa (Malay), Japanese, and other languages. In fact, many of our clients tap our expertise to translate specific English copy into Chinese, and thereby reaching critical markets in China, Taiwan, and Hongkong SAR easily. For clients who need specific geographical work in single countries, we can refer them to our strategic partners in these domains. We have also strategic alliance partners in mainland China PRC (Shanghai and Beijing), Hong Kong SAR, Thailand (Bangkok), Australia (Melbourne and Sydney), and other regional domains. Many clients also prefer us as the master PR agency to centrally manage partner PR efforts in other regional Asian countries, to reduce administration and hassle. Our associates are, or have been members of:
We provided a value-added news release service for retained clients, available at MicroWire.info. The site has static news pages for presence of news mindshare, as well as a RSS (Rich Site Summary) version for journalists who prefer to receive frequent and efficient news updates. Find out more about the comprehensive TV and radio coverage for our clients here. Request for information now! Public Relations (PR) & News DistributionMcGallen & Bolden specializes in HIGH-TECH publicity. We are highly experienced and knowledgeable about these industries that we work closely with:
If your organization needs a specialized firm to get you ahead with the press (print, TV, radio and the Internet), there is really only one firm - McGallen & Bolden. Find out more about the comprehensive TV and radio coverage for our clients here. Many PR firms still send mere press releases by snail mail or fax. McGallen & Bolden pulls out a whole arsenal of PR tools such as:
With an extensive and highly developed press reach into these media, your organization is assured of a powerful PR campaign:
| go to top | Crisis Management & Media TrainingOften, organizations do not have a planned crisis management program until it is too late. We help clients design and implement Crisis Management Systems (CMS, openpath.net) through traditional means and through the Internet. Media training for spokespersons is also available, taught by seasoned consultants who have been TV and radio correspondents and independent broadcasters. If you are interested in crisis management, or to present your best in front of the TV or radio, do contact us right now! | go to top | Business & Marketing Plan WritingPublicity and marketing is not just about reaching out to the media, but also reaching out to potential investors, venture capitalists, government agencies and even shareholders. To get the critical funding you need to sustain your business means that you need more than an "elevator pitch", but also a comprehensive document to present to investors detailing what you intend to do, and why your business is attractive. Our consultants have worked at Big 5 consulting concerns where multi-million dollar projects have been clinched. We can help you with:
| go to top | Competitive Analysis & ResearchOften, companies are excited about their products, services and their future. However, the true test about a company is the clear and deep understanding of the market and the competitors in the same field. We have helped our clients understand their competitive landscape, through our reserach team, to ensure that our clients are always competing fairly in an increasingly difficult market. Likewise, we alert our clients should their competitors make inroads in new areas, or to correct disparaging or less-than-accurate comments made in public media by such competitors. | go to top | Advertising, Direct Marketing & EventsMcGallen & Bolden, through associates and partners, can help launch a holistic and synergistic campaign for the following:
We have served many customers in these areas since 1991. Stop working with several firms, choose McGallen & Bolden for a meaningful, effective and complete program. Every firm can organize seminars for you. But not many firms can organize seminars and speak on your behalf. McGallen & Bolden, with its strong training background, has a team of experienced speakers and trainers who can present difficult, complex and highly technical subjects at your seminars. Find out more from the joint intellectual property owner Seamus Phan's site. We can provide the following in a complete seminar program:
Make your next event a powerful and packed one. | go to top | Branding Positioning (strategy, naming, visual/corporate identity)McGallen & Bolden can help your startup, established company, or aging brand develop (with strategic partners):
Our consultants and partners come from extensive business, technology and operations backgrounds, with strong editorial, copywriting, visual identity, product development, and creative backgrounds (some have been creative directors in corporate environments). We make best use of internal expertise as well as external partners to give you an integrative, one-stop experience. We have served many customers in these areas since 1991. Stop working with several firms, choose McGallen & Bolden for a meaningful, effective and complete program. | go to top | Niche PR for Athletes and Sports EntitiesMcGallen & Bolden reaches Asia Pacific media, and provides a full spectrum of public relations (PR), publicity, marketing, distribution, and publishing services for accomplished athletes and specific sports. We have worked with athletes, sports and health authors, biomedical and medical corporations, and associations, and understand just what athletes and sports might need to communicate with the public. | go to top | Niche PR for Book Authors
McGallen & Bolden reaches Asia Pacific media, and provides a full spectrum of book public relations (PR), publicity, marketing, distribution, and publishing services for book authors. Some of our senior partners and consultants are experienced writers and published authors. McGallen & Bolden Group is a Member of the Independent Book Publishers Association (IBPA), USA. Through IBPA, we can promote your books to the USA market as independent publishers and agents. Request for information now! | go to top | |
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McGallen & Bolden Group
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McGallen & Bolden reaches Asia Pacific media, and provides a full spectrum of corporate communication services for a synergistic marketing program in client organizations:
